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There’s probably much more available information on driving traffic than there is on creating a site that will convert it. It goes beyond that, though, because your site needs to make your visitors, first, want to stay there. Your site’s appearance plays a major role in not only retaining the visitors but also making them come back. Three seconds flat – that’s about how long it takes for people to make a judgment about site. That’s right; you only have a few seconds to make that lasting impression. A clear, simple design with good navigation will fare better than a site lacking in those areas. So taking the time to do this right, the first time, will only help your online business efforts. Ok, we’ll share some more insights about design that will help you with your visitors.

Make sure you have a fast loading website, as not having one is the biggest mistake some webmasters make. People usually have the time to wait for a website to load, yet there are a number of sites online that take way too long to load. To solve this problem, the best web design tip is to use more text and fewer graphics. It’s just as easy as that. While loud graphics/animations may be alright on the eyes but these definitely slow down the load time of the site. For that reason, only use graphics if it’s absolutely needed. If your site is taking more than 10 seconds to load, then there are high chances that you’re losing half of your traffic. A good way to make sure your site loads fast is to check its performance using a slow connection, if you see it’s taking time, then just cut down on the graphics.

There are very many reasons to not use flash. You know, there are a lot of people who still use a slow connection, and flash just kills it for them – plus a lot of people with hi-speed just don’t like it. Flash will also not allow for search engine optimization, either. People online are ridiculously impatient, so you’re really risking it if you use it. Flash was popular a long time ago because it looked cool and it was novel. Impressive and looks good, sure but it still irritates many people. If you just want to impress, and not make money, then go for it. If your objective is to make money, develop a list, use SEO, then you will just have to say goodbye to flash… sorry.

The copy on your site is the most significant part, which is why you’ll want to make it legible. Don’t put red text on a black background. Instead stick to the regular black text on a white background approach, always works. The easier you make it for the visitor to read your copy the better it is. If nobody gets around to reading your site’s copy, then all the traffic in the world won’t help you.

You just have to put in the work, or pay someone who knows, to create a site that connects very positively with your market audience.

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